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Paige Bueckers Publicizes Multiyear NIL Deal With Gatorade

On Monday, UConn star guard Paige Bueckers introduced by way of social media that she signed a multiyear title, picture, and likeness take care of Gatorade, changing into the primary NCAA student-athlete to signal with the enduring sports activities drink firm.

As a part of the association, she’ll promote the model in tv commercials, social posts, product collaborations, and occasions. She can even be taking part within the model 2022 fairness efforts. Like her first NIL deal with StockX, Bueckers can even prioritize elevating girls in sports activities and girls’s basketball particularly.

“It was a blessing to win Gatorade Participant of the 12 months in highschool, and now it’s actually surreal to be an official member of the Gatorade Household,” Bueckers mentioned in a information launch. “I do know that is just the start of our partnership and may’t wait to get to work with Gatorade to drive influence in the neighborhood and on the ladies’s sport.”

Bueckers turns into the newest to hitch Gatorade’s elite roster of feminine athletes, together with Serena Williams, Olympic gold-medal hurdler and sprinter Sydney McLaughlin, Elena Delle Donne, Abby Wambach, and Candace Parker.

“I do know that is just the start of our partnership and may’t wait to get to work with Gatorade to drive influence in the neighborhood and on the ladies’s sport,” Bueckers mentioned in an e-mail by way of Bloomberg.

Different UConn gamers to signal main NIL offers early on within the season embody Azzi Fudd, who signed major NIL deals with Chipotle and BioSteel, and Olivia Nelson-Ododa, who partnered with health attire firm Fabletics. Each Christyn Williams and Caroline Ducharme lately signed with Excel Sports activities Administration to handle their NIL offers. 

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